I’m a product designer in Toronto specializing in complex enterprise B2B experiences. I have over 8 years of industry experience spanning ad tech, smart cities, and digital infrastructure.
Currently, I work as a senior product designer at Index Exchange, an enterprise B2B company in the ad tech space with 15k+ users. I’m known for being a passionate advocate for users, challenging product assumptions by asking the right questions, and prioritizing the user experience at every step.
In my spare time, I like to read, practice Pilates, and spend time outdoors. I’m also a past organizer of Civic Tech Toronto, a Meetup group for technologists, urbanists, and advocates working on projects aimed at solving civic and social issues.
AI is woven into every stage of my process.
At Index Exchange, I work directly in the codebase using the terminal and Claude Code with Developer-level GitHub permissions. I don’t push to production, but this lets me align faster with engineering on direction, fine-tune details, and share working branches with colleagues so they can experience the intended interaction firsthand instead of imagining it from a static mock.
I still turn to Figma to work through specific parts of designs, for new components, and to provide annotated handoff mocks.
For research, I use Claude to draft discussion guides, summarize call transcripts, and synthesize findings.
This enables me to:
I grew up in Rochester, New York, and moved to New York City for art school at Pratt, where I trained as a designer and illustrator. As an undergrad, I served on the board of the New York Public Interest Research Group, advocating for the environment, consumer protection, and government accountability — work that hooked me on advocacy and later led me to a master’s in urban planning.
I stayed in New York for my master’s, then moved to Toronto to work as a transportation engineering consultant. For six years I designed physical infrastructure like bike paths, roads, and parking, and wrote the technical reports to defend those designs. It was a transformational time to be in that field in Toronto, but I kept getting pulled toward the civic tech and smart cities movement, and eventually made the leap into tech to be part of it.
Art school sharpened my visual instincts and taught me rigorous design research. Advocacy gave me a point of view and the drive to fight for what’s right. Urban planning taught me to think critically, argue from data, and defend a design decision under scrutiny. Together, they shaped how I approach product design: research-driven, user-centered, and unwilling to ship something I can’t stand behind.
Own end-to-end design for the global B2B platform 15,000+ users rely on to buy and sell digital advertising, from a publisher inventory redesign that lifted satisfaction 50%+ to scaling user research 86% year-over-year.
Delivered UX design and research across engagements for a Fortune 10 tech company, a Fortune 500 digital infrastructure company, and a Big 5 Canadian bank — spanning B2B platforms, enterprise tools, and e-commerce.
Led the redesign of a B2B web platform that municipalities and transportation engineers use to request and view traffic count data — as the company’s sole UX hire.
Planned and ran weekly meetups for 50–75 attendees, including booking speakers and venues. Civic Tech Toronto is a volunteer organization made up of technologists, urbanists, and advocates who meet weekly to work on projects aimed at solving civic and social issues.
Led a 7-person team in a three-month-long hackathon called the Vision Zero Challenge. Our web mapping tool earned first place, a six-month fellowship with Civic Hall Toronto, and inspired the design of the city’s own internal tool.
For work, collaboration, or just to say hello: LinkedIn · Email
Designed in Figma and written in Obsidian. Built in Claude using Next.js, React, Tailwind CSS, and Framer Motion. Set in Fraunces, Sora, and Source Code Pro. Shipped using Vercel from Toronto.